March 9th, 2021

B4IG Incubator – Lemon Aide

Making the circular economy an opportunity for value job creation.

Lemon Aide has a dual objective of delivering a fully operational logistics skill set to long-term unemployed people, while improving recycling rate at their clients. Lemon Aide is an inclusive recycling enterprise that operates waste recycling via social inclusion and back-to-work programs. The company develops a network of recyclable waste collection in urban areas where unemployment rates are high and recycling performance is poor. Unemployed people are hired and join an eight-month-long socio-professional integration program. They acquire recycling industry-related skills and benefit from social support, training, and mentoring. The program has led 75% of participants to find their way back to a stable job.

With a clear vision in mind, the project team was able to make the following achievements during their participation in the acceleration program:

Generally, the accelerator was an opportunity to fully review the business model and growth plan.

To achieve so, the project team:

  • Rethought the value proposition and impact
  • Engaged with potential industrial partners (BNP Paribas, l’Oréal, Sodexo, Renault)
  • Accelerated a new location
  • Honed the fund-raising pitch
  • Enhanced project visibility and benchmark

A next step is to replicate the model in other cities. Looking for partners! Do not hesitate to contact the team.

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